AdWords API Version 12 Now Available

Google introduce AdWords API Version 12 (V12). V12 introduces several changes to the AdWords API.
V12 HIGHLIGHTS:
  • Conversion Optimizer support: Now you can enable Conversion Optimizer to pay only when an ad click leads to a conversion. Using Conversion Optimizer requires conversion tracking to be enabled on an existing campaign with at least 200 conversions in the past 30 days.
  • CPC bidding for placement-targeted ads: Now you can use Website.maxCpc orAdGroup.siteMaxCpc to pay only when a user clicks on your placement-targeted ad.
  • Expanded code sample library: As mentioned in a previous blog post, we have released 140 new code samples, 20 in 7 programming languages.

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