adwords budget optimizer: "AdWords users have a new feature available to them called the 'budget optimizer' which google claims will automatically adjust their CPC to maximize the number of clicks they get for a specific budget. In other words, rather than the advertiser setting the CPC per keyword this optimizer takes over-they just specify their monthly maximum.
So first of course everyone is skeptical about whether this thing will really work or whether it will just up the CPC to make sure the budget gets spent. It's possible it just doesn't really work.
But if it does that should spell lower earnings for adsense publishers, as what it is billed as doing is delivering more clicks for less money."
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