Google Adwords Enforcing Display URL Policy

Alert to all SEMs Adwords is to strictly enforce a new policy to all advertisers for using display URL starting from 1 April 2008, With the display URL policy, Adwords will no longer allow certain exceptions which will include, but will not be limited to redirects and vanity URLs, regardless of past approvals.

If your destination URL is www.yoursite.com, your display URL must also be www.yoursite.com.

Example#1:

Display URL: www.yoursite.com/site
Destination URL: www.mainurl.com/page123
Landing page URL: www.yoursite.com would be acceptable.

Example#2:

Display URL: www.yoursite.com/site
Destination URL: www.mainurl.com/page123
Landing page URL: www.mainurl.com would not be acceptable

Regards,
Satyanarayana